Transparent conductive oxide materials, which are used mainly as transparent electrodes, but have also found applications in optics, photonics and instrumentation. The main material used in production is indium oxide, alloyed with tin. However, indium is a rather expensive material, as well as a rare one. In this regard, the analysis of alternative materials made of transparent conductive oxide is relevant. Transparent conductive oxide materials are mainly used  as transparent electrodes, but have also found applications in optics, photonics and instrumentation. The main material used in production is indium oxide fused with tin. However, indium is a rather expensive material, as well as a  rare one. In this regard, the analysis of alternative materials made of transparent conductive oxide is relevant. The materials under consideration are gallium oxide doped with indium and antimony, tin oxide doped with fluorine and  antimony, zinc oxide doped with gallium and aluminum. The analysis of the main parameters of transparent conductive oxides is carried out, a method for evaluating the effectiveness of materials according to technical and economic  criteria is proposed. The methodology is based on the Laplace criterion, the compilation of a matrix of the effectiveness of materials. According to the proposed methodology, taking into account the target effect and the cost of  obtaining the studied films, the effectiveness of promising transparent conductive materials was evaluated.